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Developing interactive online subscription
products that complement a book has proven to be a very successful
model, providing valuable benefits to book publishers and authors:
The promotion of the online product helps boost both online
and offline book sales.
By leveraging the community aspects of the web, users become
very involved and devoted to interactive products, fueling sales
of follow-on properties.
Interactive, community-based programs forge direct relationships
between publishers and book consumers, providing valuable marketing
insight.
Providing the capability to develop interactive products helps
differentiate your house when bidding for new titles.
Interactive products that are monetized through advertising
and premium content provide a new annuity-based revenue stream. |
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