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Developing interactive online and
wireless products that leverage strong media brands (broadcast,
cable, radio, etc.) has become a lucrative and natural brand
extension. Users who are loyal to these brands are eager to
consume them across varied media formats. In fact, as consumers
migrate away from traditional media channels in favor of online
and mobile devices, it is critical that media brands transform
their content and programming into interactive products.
Interactive community-based products create opportunities for
brands to be extended to a new medium that allows 24/7 contact.
Interactive online products forge direct relationships with
customers, providing valuable marketing insight.
Interactive products provide a new annuity-based revenue stream
from online advertising and premium content.
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